Your brand is your presentation to the outside world. And that's where most companies start - out. They competitive market, find a gap and fill it with a check for the brand. But often, they are right who does not reflect the brand. It is a grave mistake!
Building your brand is in how you really distinguish yourself. Why? Because when you're in the game how you present yourself in the outside world, people understand and that builds confidence. This in turn trust, which develops breeds success.
Start by identifying your brand elements.
Brand essence underlying truth of who you are. And usually a deeply held value is key. Members of his team, his community, and share with our customers - for example, a visionary leader who runs a $ 1 million creative business is a core value that is best described by one word. For customers and for the environment - it is the responsibility of a leader. And yet, it's a balance - between right-brain left-brain engineering work and creative work the company is constantly engaged in.
The essence of how they present themselves in the outside world by staying true to each one of these companies creates a totally unique brand. You find, follow this four-step search process.
Through your leadership highlight the value: a step
Corporate leaders affect your organization's internal culture. And your company culture where your values are. To do so before their leaders know. Like his character is: ask a question by one of them and evaluate them? What is their personality type? How each is different from others?
Another approach to identify strengths and unique qualities of each leader until you see a sample of values is emerging. As these values are communicated as part of your business culture embraced authenticity permeates the entire organization and all on the same page in the company says. I found a great resource that is 2.0 StrengthsFinder Tom Rath.
Step Two: Explore how you communicate with customers
Is this serious and professional? Warm and friendly? Technical and objective? Knowing how you come across in your communication is an important part of your communication strategy. One of my clients are open, forthcoming, and friendly as his leadership style is described. He understood the value and make sure it is followed by its employees. And all communication materials carefully to make sure it is consistent in tone of voice to make this evaluated.
If your communication style to identify and seek a "buy" people in your company. Then make a list of values are most important to you make represents. For example: Always return a phone call within 24 hours. Start and end meetings on time, and so on. The practical application of these rules, your values are.
Step Three: Understand what you offer
Your product or service innovation, just better, or completely new? What inspired you to develop in the first place? (Existing product for a new way of thinking Lll?) with an attitude of despair Now customers have a positive experience with your product or service feel. You want them to be relieved? Totally excited? Feel a sense of security or comfort? Or something? Knowing what it is you offer and what you achieved as a result to the client for a message that it allows you to make the target want.
Step Four: Take a step back
Now pause to evaluate your findings and adjectives and character traits you have discovered the note. From this vantage point view, a set of values, or a way of being emerges. This is what makes you unique and different from your competition. These are qualities that will form the foundation of your brand.
As a result of this process, you want to present to the outside you'll find inside. The difference between you and your competition that will make a difference to your business success.
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Mika: there is always pressure
11 years ago
